If you run a business, you know how important it is to know where your customers are coming from. Knowing how they discovered your brand can help you optimize your marketing strategy, improve your customer acquisition, and increase your sales.
One of the simplest and most effective ways to find out how your customers heard about you is to ask them directly. This is where a “How did you hear about us?” survey comes in handy. A “How did you hear about us?” survey is a short and simple question that you can ask your customers before or after they make a purchase, sign up for your newsletter, or register for your service. It can be a multiple-choice question with a few common options, such as social media, email, word of mouth, online search, etc., or an open-ended question that allows customers to write their own answer.
The benefits of asking customers “How did you hear about us?” are many. Here are some of them:
- You can measure the effectiveness of your marketing channels and campaigns. By knowing which channels are bringing in the most customers, you can focus your efforts and budget on the ones that work best for your business. You can also test different marketing strategies and see how they affect your customer acquisition.
- You can understand your customer journey and behavior. By knowing how customers found you, you can also learn more about their needs, preferences, expectations, and motivations. You can use this information to create more personalized and relevant offers, messages, and experiences for your customers.
- You can improve your customer satisfaction and loyalty. By asking customers how they heard about you, you show that you care about their feedback and opinion. You also demonstrate that you value their time and trust. This can help you build a stronger relationship with your customers and increase their satisfaction and loyalty.
If you want to create a “How did you hear about us?” survey for your business, here are some tips to follow:
- Choose the right timing and placement for your survey. Depending on your business model and goals, you can ask this question at different stages of the customer journey. For example, you can ask it during the checkout process, in the order confirmation email, on the thank-you page, or in a follow-up email after a few days or weeks. You can also use different tools to create and display your survey, such as online forms, pop-ups, chatbots, etc.
- Keep your survey short and simple. Don’t overwhelm your customers with too many questions or options. Ideally, you should ask only one question and provide a few common answers that cover most of the possible scenarios. You can also add an “Other” option or a text box for customers who want to specify their answer.
- Analyze and act on your survey results. Once you collect enough responses from your customers, you should analyze them and look for patterns and insights. You can use tools like Google Analytics or SurveyMonkey to track and visualize your data. You should also use your findings to improve your marketing strategy and customer experience.
Asking customers “How did you hear about us?” is a simple but powerful way to learn more about your customer base and optimize your business performance. If you want to create a professional and effective survey for your business, you can use postpurchasesurvey.com as a platform. Postpurchasesurvey.com is a tool that helps you create and run surveys for your online store. You can choose from different templates, customize them according to your brand and goals, and integrate them with your website and email service provider. Postpurchasesurvey.com also helps you analyze and export your survey data easily.
If you want to try postpurchasesurvey.com, sign up today and start for the free 14-Day trial and create your own “How did you hear about us?” survey.